Guerrilla Event
Communication Design
Sanbanto Ice Cube Tray
This campaign objective is to bring up a new era trend of ice cube tray. Promote ice cube tray (silicone) is a necessity of daily use and its multi purpose function. The concept is to enhace the usage of ice cube tray in people lifestyle. The idea is a combination of linking penguin towards ice cube tray. It’s an action of how the ice cube tray fall is similar to how penguin jump off into the sea.
/
Project was created only for educational purposes
